How might we create a conception experience for lesbians that is affirming, intimate, and successful?
Scope:
User Research
Secondary Research
Product Innovation
Business Strategy
Project Management
+one is an integrated platform and product that supports lesbian women in creating their families the way they choose. Through the online platform, +one provides relevant resources, a community of support, and access to experts, while the kit provides physical tools for a comfortable at-home conception, empowering women every step of their conception journey.