How might we reach a new customer group for KitchenAid?
Scope:
Market Research
Brand Analysis
Marketing Strategy
Through joint content creation partnerships with popular male-focused blogs, KitchenAid can reach a growing market of first-time cooks: young men. Market research shows the young men's interest in cooking is increasing but they struggle with a lack of knowledge, limited time for meal prep, and difficulty finding recipes that are easy and applying.
Aid Healthy Eating gives young men the physical tools, recipes, and motivation they need to cook healthy meals for themselves and their loved ones.